Well, arguably, that time already came a long while ago! While there's both a huge commercial opportunity and an absolute moral imperative for businesses to demonstrate strong sustainability commitments, taking effective action can be very difficult. If companies wanted to integrate sustainability into their business they'd need to overcome significant hurdles.
Have a deep expertise in calculating emissions (or pay a lot of money to pay consultants to do it for them)
Source, assess and negotiate terms with offsetting projects (which can be a minefield!)
Build out a tech system to enable automatic emission calculation & offsetting fulfilment (or have someone do it by hand...)
Build a tool to track, report and communicate their impact effectively.
Minimum takes that entire process and streamlines it into an accessible SaaS solution that can be embedded directly into your business, making sustainability a natural and seamless part of your operations!
Minimum’s platform allows businesses to understand their carbon impact and become carbon neutral by connecting them to market-leading carbon projects. We've specifically designed our service to be super accessible to use, providing both an API and no-code solution:
Our API allows businesses to actually embed carbon offsetting optionality directly into their customer journeys, making each sale carbon neutral by default with a single API call.
Our no-code tool allows businesses to manually select the activities they'd like to offset ( e.g. product deliveries, employee travel, office heating etc.) and they can be automatically neutralised through any of our cutting edge carbon projects.
Freddie Green leads our Science & Data team. Prior to Minimum, Freddie worked as an operations consultant at Newton where he specialised in using data to drive value for clients across industries. Freddie has a first-class Masters degree in Physics from the University of Oxford, where he specialised in Climate Science.
Freddie Evans leads our Business Development team. Prior to Minimum, Freddie worked in Venture Capital at Augmentum. Before that, Freddie was a Strategy Consultant at the Boston Consulting Group (BCG), specialising in eCommerce for Retail, and at BCG Digital Ventures, focusing on sustainability projects.
Chris Winchurch leads our Product & Engineering team. Prior to Minimum, Chris was a Consultant at the Boston Consulting Group (BCG), specialising in data-heavy Consumer projects. Chris has a Masters in Electrical Engineering from Imperial College London, and dropped out of a Harvard MBA to co-found Minimum.
Wanna help creating the most effective tools for a business to calculate and manage their carbon footprint?
Be an invaluable thought partner to the CTO and aid in designing Minimum's overall technical vision and strategy.